Stella McCartney is launching a video series for Earth Day that addresses sustainability in fashion. This designer is well known for her ethical fashion approach and has teamed up with Clevercare for Ginetex to create six video features. These videos will provide helpful tips as to how to properly care for your clothing in an environmentally friendly way.
The video featured here portrays two models dressed in suits designed by McCartney herself. They proceed to discuss global warming and offer up advice on green clothing care. The main focus is to repair broken clothing instead of simply throwing it away; which is demonstrated by one woman cutting off the buttons of her co-worker’s jacket and then sewing them back on.
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