Get ready for Rock & Roll, androgyny, an uproar.

Transformed from entirely second-hand treasures found at Value Village, Evan Biddell’s enticing collection VV by EB takes the stage turning 81lb of used clothing into surreal 2017 looks.

In partnership with Eco Fashion Week, the show is an extension of the Value Village 81lb challenge, which asks consumers and the fashion industry to find sustainable solutions.  81lb reflects the average amount of tossed textiles per North American each year. Bold shapes, dark shades, and heavy textures can be expected in this roaring collection that has saved 81lb from the landfill.  

Goldie takes a moment with Evan Biddell to chat VV pre-show.  


What attracted you to this project and the opportunity to work with Eco-Fashion week?
I was born into it.  My family had an antique shop in Medicine Hat.  I grew up shopping at Value Village.  You know, everyone wanted those track jackets in the late 90s and you’d get them at Value Village.  I was at 69 Vintage for a while.  And I started making clothes with I was sixteen or seventeen.


What inspired this collection?
Rock & Roll.  It’s going to be loud and hard-hitting.  We wanted to create a memorable show and be loud as a voice for the cause.


Which textiles were you most drawn to for this collection?
Weight was a factor.  Heaviness.  Leather, suedes.  


Is upcycled material the new go-to material?  Do you think salvaged clothing is the future of fashion?
It’s niche.  It’s specific.  I mean, it’s not a new idea.  Let’s see how it’s embraced.  


What do you love most about Value Village?
You never know what you’re going to find.


What advice do you have for someone wishing to minimize their fashion footprint?
Check where things are made and how they’re made.  Do you want toxic dyes absorbing into your skin?  Do you really want that?  You buy a $4 shirt wear it once and it’s stretched out, looks awful, or a pair of black jeans, wash them once and suddenly they’re gray.  Fast fashion doesn’t look good.


How has life at Darling Mansion on Queen West been an influence?
It’s bled into the collection.  We’re doing a surrealistic take on a fashion show.  


In the past, you’ve talked about not catering towards trends, but rather the desire for what nobody has.  Does this remain your drive?
A lot of people want to buy what everyone else has.  My client wants to buy what nobody has.  We embrace individuality.  Expressing yourself through fashion is a part of identity.  I’m a big advocate of individuality.  


What are you looking forward to most at Toronto Women’s Fashion Week?
Our show.  I walked for TOM yesterday, that was cool, to be on that side of things.  

Be sure to check out the debut of 
VV by EB at Toronto’s Women’s Fashion week on March 11th.

In other news, you can watch Suno’s entire winter 2016 runway show here.